To Our Generous 2026 Sponsors
We’re grateful for the support we receive from our sponsors and media partners — both new and continuing! Every year, our festival has the chance to grow bigger because of your partnership. Our festival wouldn’t be possible without you.
Our Title Sponsor
As a leading grocery retailer, Kroger has a longstanding tradition of community involvement and philanthropy. This sponsorship underscores Kroger’s dedication to fostering inclusivity and celebrating cultural diversity within the Houston area.
Platinum Sponsors
Hyundai has grown from a single Korean automaker into one of the world’s most recognized mobility brands — and its commitment to the communities it serves runs just as deep. We’re proud to have Hyundai alongside us as we celebrate Korean culture in the heart of Houston.
Our festival’s success greatly relies on the support from the Consulate General of the Republic of Korea. Their contribution to our festival and the Korean-American community has played a crucial role in creating a significant impact.
Gold Sponsors
Ben & Jerry’s has been making euphoric ice cream — and standing up for the communities it serves — since 1978. We’re thrilled to have them join the festival and bring a few scoops of joy to Discovery Green.
JINRO is a world No.1 selling spirit brand. According to the International Wine and Spirits Research (IWSR), JINRO has topped Drinks International’s Millionaire Club as the world’s largest spirit brand by volume for 20 consecutive years.
aT America is the U.S. regional headquarters of Korea Agro-Fisheries & Food Trade Corporation, with branch offices in New York and Los Angeles. Founded in 1967, the government agency is entrusted with promoting the trade, exportation, and marketing of Korean foods and beverages around the world.
Seoulside Wings is a vibrant Korean street food spot in Houston known for bold flavors and crispy double-fried chicken wings. Founded by Jane Lim and her brothers, it blends Korean culinary traditions with Houston’s diverse food scene — from spicy Hotbokki wings to loaded Kimchi Fries and Bulgogi Cupbap bowls — now serving dine-in at the Conservatory Galleria.
Silver Sponsors
Southwestern National Bank strives to be the premier business bank through innovative financial solutions, dedicated relationship management, cutting-edge technology, and a deep understanding of its customers’ evolving needs.
Scholarship Sponsors
SNOWFOX sushi products can be found in grocery stores across the country — convenient choices like cooked and raw sushi, as well as party platters. These ready-to-eat items are ideal for quick meals, social gatherings, and dining on the go, guaranteeing quality and freshness in every bite.
Retail Sports Management backs our scholarship program, helping us invest directly in the next generation of Korean-American students in the Houston area. Their support turns a weekend celebration into something that lasts well beyond October.
We are proud to be funded in part by the City of Houston through Houston Arts Alliance.
Houston Arts Alliance (HAA) is a local arts and culture nonprofit whose principal work is to implement the City of Houston’s vision, values, and goals for its arts grantmaking and civic art investments — overseen by the Mayor’s Office of Cultural Affairs. In short, HAA helps artists and nonprofits be bold, productive, and strong!
Community & In-Kind Partners
American First National Bank aspires to become the leading Asian-American owned financial institution in the United States — committed to the highest ethical standards, operating safely and soundly, and complying with laws and regulations.
Publicom Graphics Printing produces the signage, banners, and printed materials that guide tens of thousands of visitors through the festival grounds. If you can find your way around K-Fest, you have Publicom to thank.
We’re excited to partner with American Furniture Warehouse as the official furniture store of our festival! VIP festival-goers will get to enjoy their comfortable, luxurious furniture in our VIP tent.
Entertainment Partners
KorUS Entertainment brings Korean artists to stages across the United States. They’re the team behind our headline programming, working year-round to put world-class talent on the K-Fest main stage.
Parastar Entertainment is a Seoul-based agency dedicated to artists with disabilities — building a world, in their words, where disability is no longer a barrier to the stage. We’re honored to feature their artists at K-Fest.
A Special Thank You to Our Community Members for Their Financial Support
Past Festival Supporters
K-Fest is built on years of partnership. We’re grateful to every organization that has helped bring the festival to Houston.
Interested in Sponsoring?
Join us in celebrating Korean culture in the heart of Houston. We’d love to explore a partnership that fits your organization — reach out and our team will be in touch.
Email sponsors@kashouston.org